So I came across this blog post/article a little bit ago, and I think it is really great. It deals with some of the modern-day issues we discuss in class. I definitely recommend reading it!
Modest is Not Hottest - Rebecca A Moore
Tuesday, February 25, 2014
Thursday, February 20, 2014
Melanie Palsky on Jones, "Coquettes and Grisettes: Women Buying and Selling in Ancient Regime Paris"
Jenifer Jones' article elaborates on the
cultural influences that influenced negative views of Marie Antoinette's
relationship to her female dressmaker, Rose Bertin. The culture of this time
period had experienced a shift of focus from men shopping for 'women', to women
shopping for their own personal luxuries. Not only did this cause fear that
women would become corrupted and swayed from their virtuous nature and calling
of motherhood, but it also blended the class distinction lines; all women were
interested in the newest fashions. These changes brought a flurry of arguments
on the capabilities of women and what their role is and should be in fashion
markets.
Jones argues that this shift in gender
roles in the market changed the work place roles of women and men in stitching,
sewing, and creating fashionable clothes. Men tried to restrict women’s
occupations to sewing and stitching to preserve their virtuous natures and keep
them out of prostitution. However, Jones appears to argue that this pay
restriction might have actually forced some women to resort to this exact same solution
to poverty.
This article should be classed under
gender and employment and work. This article explains there was a shift in
gender roles of women due to their employment and their work, along with the
fashion trends and breakdown of class distinctions.
Rebekah on Jennifer Jones "Coquettes and Grisettes: Women Buying and Selling in Ancient Regime Paris"
This article begins by telling the story of Marie Antoinette's relationship with her dressmaker, Rose Bertin. Because "over half of Marie Antoinette's yearly expenditures on fashions were paid to Rose Bertin" people blamed her for the reckless spending that led to French bankruptcy and the downfall of the French monarchy.
In the late 18th century many people in Paris were troubled by the "culture of shopping" that they saw developing in Paris. Women played a prominent role in this culture, and it was said that the trade was born on the luxury of women and fed by their coquetry. Nicolas Desessarts described this phenomena as a danger to women. "In the realm of commerce, as in the realm of politics, when women ruled women, disorder, chaos, and folly inevitably reigned." In this culture (the Old Regime) it was still a belief that women could be seduced and had the power to seduce others.
This period, 1750-French Revolution, was a time when London and Paris began sharing goods and luxuries, making it possible for other classes (not just the aristocracy) to become consumers of finer products. "Fashionable dressing was no longer solely the privilege of the elite."
Until the late 19th century women were usually portrayed as the shopkeeper and men as the customer. This was because shopping was a highly visible past-time that was associated with "aristocratic pleasures." Because shops were so close together, it was easy for a person to go from buying luxury goods to drinking coffee or gambling. For much of the 17th and 18th centuries shopping was considered a form of male entertainment. In the middle of the 18th century though, things begin to change as the number of shoppers increased - including the number of female shoppers.
In the 1780s luxury shops became more permanent and elaborate, ready-made clothing was more common and prices were set beforehand. Though men were still shopping as much as women, they were not portrayed in the same way - irrational and easily seduced. New theories as to why women loved frivolities and novelties arose, seeking scientific explanations. By the end of the 18th century women's interest in clothing was viewed as normal and "necessary for marital harmony." However, it was believed that women's "consumer desires" should be channeled into domesticity, rather than coquetry.
As women consumers increased, to did women merchandisers. These women became the principal fashion merchants of their day. Fashion trades were believed to be suited towards women, and there was a difference between what was considered virtuous work for women and virtuous work for men. People worried about the morality of shop girls, who were surrounded by luxury. "They were risking their own moral ruin and that of others." The fashion boutiques of Paris were equated with harems and brothels.
Contemporaries feared that female "marchandes de modes" would corrupt young women who worked in them and the female customers - and ultimately imperil the economy. The relationship between Marie Antoinette and her dressmaker was a heightened version of broader cultural concerns.
This article was interesting because it talked about the conflicting view of women being part of the consumer industry. Views of women as consumers and merchandisers often conflicted throughout the 18th century as the idea of women needing the distraction of luxury developed, but the fear of women being such a prominent part of the economy led to worries over morality.
Gender and employment/work are the important themes relating to this article, as it discusses the complicated interaction that they have with each other.
In the late 18th century many people in Paris were troubled by the "culture of shopping" that they saw developing in Paris. Women played a prominent role in this culture, and it was said that the trade was born on the luxury of women and fed by their coquetry. Nicolas Desessarts described this phenomena as a danger to women. "In the realm of commerce, as in the realm of politics, when women ruled women, disorder, chaos, and folly inevitably reigned." In this culture (the Old Regime) it was still a belief that women could be seduced and had the power to seduce others.
This period, 1750-French Revolution, was a time when London and Paris began sharing goods and luxuries, making it possible for other classes (not just the aristocracy) to become consumers of finer products. "Fashionable dressing was no longer solely the privilege of the elite."
Until the late 19th century women were usually portrayed as the shopkeeper and men as the customer. This was because shopping was a highly visible past-time that was associated with "aristocratic pleasures." Because shops were so close together, it was easy for a person to go from buying luxury goods to drinking coffee or gambling. For much of the 17th and 18th centuries shopping was considered a form of male entertainment. In the middle of the 18th century though, things begin to change as the number of shoppers increased - including the number of female shoppers.
In the 1780s luxury shops became more permanent and elaborate, ready-made clothing was more common and prices were set beforehand. Though men were still shopping as much as women, they were not portrayed in the same way - irrational and easily seduced. New theories as to why women loved frivolities and novelties arose, seeking scientific explanations. By the end of the 18th century women's interest in clothing was viewed as normal and "necessary for marital harmony." However, it was believed that women's "consumer desires" should be channeled into domesticity, rather than coquetry.
As women consumers increased, to did women merchandisers. These women became the principal fashion merchants of their day. Fashion trades were believed to be suited towards women, and there was a difference between what was considered virtuous work for women and virtuous work for men. People worried about the morality of shop girls, who were surrounded by luxury. "They were risking their own moral ruin and that of others." The fashion boutiques of Paris were equated with harems and brothels.
Contemporaries feared that female "marchandes de modes" would corrupt young women who worked in them and the female customers - and ultimately imperil the economy. The relationship between Marie Antoinette and her dressmaker was a heightened version of broader cultural concerns.
This article was interesting because it talked about the conflicting view of women being part of the consumer industry. Views of women as consumers and merchandisers often conflicted throughout the 18th century as the idea of women needing the distraction of luxury developed, but the fear of women being such a prominent part of the economy led to worries over morality.
Gender and employment/work are the important themes relating to this article, as it discusses the complicated interaction that they have with each other.
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